IHOP or The International House of Pancakes recently set fire to Twitter when the company rebranded to IHOb or The International House of burgers. The reason? To sell more burgers because pancakes were not enough apparently. The company has been hinting at a large change coming its way and while the marketing move may seem simple and somewhat strange (turning their "P" upside down to a "b" to stay true to the brand but simultaneously castrating the logo), the effects could not be farther from the initial thought.
For the first few days, people were just confused and little dazed to realize their favorite pancake house would go so far as to change their name for a food they had not enjoyed previously at IHOP. This confusion slowly turned into a rapid response frenzy from almost every fast food joint that prides themselves on burgers and marketing quality.
This petty trifle would soon evolve or devolve (depending on your stance in categorizing dumpster fires) into a frenzied nightmare with more and more fast food chains literally chomping to get a piece of IHOb's new burgers. However, none will have come as close as Burger King when the company displayed true marketing dominance by changing their official twitter to Pancake King.
Although Pancake King did not go as far as selling pancakes at their establishments, IHOb will continue to sell burgers with their pancakes in what I can only imagine is an unfulfilling mess of an otherwise delightful Sunday Brunch at The International House of Pancakes.