IHOP or The International House of Pancakes recently set fire to Twitter when the company rebranded to IHOb or The International House of burgers. The reason? To sell more burgers because pancakes were not enough apparently. The company has been hinting at a large change coming its way and while the marketing move may seem simple and somewhat strange (turning their "P" upside down to a "b" to stay true to the brand but simultaneously castrating the logo), the effects could not be farther from the initial thought.

For the first few days, people were just confused and little dazed to realize their favorite pancake house would go so far as to change their name for a food they had not enjoyed previously at IHOP. This confusion slowly turned into a rapid response frenzy from almost every fast food joint that prides themselves on burgers and marketing quality.

This petty trifle would soon evolve or devolve (depending on your stance in categorizing dumpster fires) into a frenzied nightmare with more and more fast food chains literally chomping to get a piece of IHOb's new burgers. However, none will have come as close as Burger King when the company displayed true marketing dominance by changing their official twitter to Pancake King.

Although Pancake King did not go as far as selling pancakes at their establishments, IHOb will continue to sell burgers with their pancakes in what I can only imagine is an unfulfilling mess of an otherwise delightful Sunday Brunch at The International House of Pancakes.

Comments

More From Clipd

Servers Share The Worst Thing They Have Done To A Rude Customer - Part 4 Servers Share The Worst Thing They Have Done To A Rude Customer - Part 4
People Share The Unsettling Secrets Picture Perfect Families Kept Behind Closed Doors People Share The Unsettling Secrets Picture Perfect Families Kept Behind Closed Doors
VIDEO: Student Escorted Out Of Class By Campus Police For Having Her Feet Up VIDEO: Student Escorted Out Of Class By Campus Police For Having Her Feet Up
Is It Just Us Or Does Tide's New Detergent Dispenser Look Like Boxed Wine? Is It Just Us Or Does Tide's New Detergent Dispenser Look Like Boxed Wine?
Employees Share Their Best "You Have No Power Here" Moments - Part 2 Employees Share Their Best "You Have No Power Here" Moments - Part 2
People Share The Hilarious Times They Ended Up Scamming The Person Trying To Scam Them People Share The Hilarious Times They Ended Up Scamming The Person Trying To Scam Them
Doctors Share Their Most Disturbing Day On The Job  - Part 4 Doctors Share Their Most Disturbing Day On The Job - Part 4
People Describe the Freakiest "Glitch In The Matrix" They've Ever Experienced People Describe the Freakiest "Glitch In The Matrix" They've Ever Experienced
People Share The Revenge Plot Against Friends And Family That Went Way Too Far - Part 4 People Share The Revenge Plot Against Friends And Family That Went Way Too Far - Part 4

Popular Articles

Lifetime Supply Winners Share The Realities Of What It's Like To Never Run Out Of Their Bounty Lifetime Supply Winners Share The Realities Of What It's Like To Never Run Out Of Their Bounty
Cookie Settings