If you are a proud user of Google Assistant, the artificial intelligence-powered virtual home assistant made by the tech giant, during one of your one-sided conversations with the Home device, did you ever have the feeling that the assistance would feel more satisfying if spoken in the voice of, say, John Legend?
Well, as of April 3, your obscure, impractical wish was answered. Just by saying "Hey, Google, talk like a Legend," Google Assistant users can hear the musician tell them the weather, provide traffic updates, or sing "Happy Birthday."
To be virtually assisted by Legend's Grammy-winning, silky-smooth voice coming through the speaker is a positively clever idea that will likely be a great success, and may even lead to Google incorporating additional celebrity cameos into the device. Just the thought of Morgan Freeman reminding us about our 9 a.m. meeting has us beaming.
Yet, somehow, this feels awfully familiar. In fact, we are pretty certain we have seen this same gimmick before. Yes, we remember it like it was just last February 4. The New England Patriots were up against the Philadelphia Eagles in the Super Bowl when, at one point early in the game, it cut to a commercial break and we were presented with this:
Google announced their plans to add Legend's voice, among five additional new voices, to their Assistant in May 2018, just three months after that highly-revered Amazon advertisement debuted.
Um, Alexa - can you give me an update on how desperate Google is to play catch up with Amazon?
We do not mean to accuse the company of stealing any ideas, but it does seem highly coincidental that the latest addition to their Echo rip-off product (Echo is two years Google Home's senior) is to incorporate a celebrity's voice, much like the ad imagines Amazon being forced to enlist celebrities as Alexa's replacements. What is even more perplexing is that this idea was never meant to be taken seriously. It was Amazon's way of poking fun at their own product, as well as an excuse for the always popular celebrity cameo. Yet, for Google, it seemed to be a light bulb moment.
To answer the aforementioned question aimed at Alexa regarding Google's desperation to upstage Amazon, considering this latest attempt is practically copying Amazon's own parody of itself, we imagine she might say, "I can't tell if it's the most pathetic or the most brilliant move in the history of industry competition."
Well, on that note, what do you think? Is Google shooting itself in the foot by turning its competitor's joke into its own reality, or are you currently listening to this article being read to you in John Legend's voice?
Let us know in the comments below!