"Frozen" Benefited From GREAT Marketing
"Frozen" has made over a billion dollars in sales in less than a year since its premier. Over-marketing can be contributed to this as the trailer campaign equated it to the likes of Disney favorite, "Lion King." Its success at the box office came as no surprise. Some of its acclaim is questionable when looking at the movie as a whole though.
"Tangled" Survived Terrible Marketing Campaign
On the flip-side, it's a pity the promoters of "Tangled" didn't see fit to market the film as the revival of the classic princess tale that it was. Flynn's comical ad piece was the least compelling portion to represent the whole film. They missed previewing the amazing soundtrack as well as the romance and gallantry of an enchanted princess. The movie captured fans as a favorite in the domestic and international market, despite terrible advertising, but marketing hurt its opening weekend numbers making it look like an initial flop when it was anything but.
Elsa Is No Traditional Disney Princess
No doubt, "Let It Go" rocked hearts and deserved the recognition it got as Emmy winning best song. The song is also an exacting description of Elsa as well, more cold hearted than even she realizes. After freezing Anna's heart, she not only kicks her and Kristoff out of her castle and into the freezing cold, she sends a large ice monster to make sure she doesn't come back: sisterly love?
Rapunzel Is The Real Deal
In "Tangled," Rapunzel survived an evil stepmother and heartbreak, but still remained pure and loving through it all. She's the epitome of a true Disney princess; strong yet caring. The writer's story and the acting were in synchrony making the tale a relatable one, which consumed fans near and far.
Music Is Good, But Doesn't Live Up To The Hype
"Let It Go" was clearly the flagship song, but "Frozen" had a few other good numbers that are quite catchy, yet somehow they just seem to fall short in the overall cohesive flow of the movie. "Love Is An Open Door" would have been great if not for the fact that Hans turns out to be an egotistical maniac, and don't even get me started on the useless "In Summer" solely comic relief moment. Good songs, but they just don't flow together into a story.
Awesome Musical Articulation
The choice of music in "Tangled" is just exemplary. Each musical number connects one part of the movie to another, pushing the plot forward. Mother Gothel's number, "Mother Knows Best" brought out her manipulative, unnurturing nature; "I See The Light" made connects Rapunzel's quest to the budding romance between herself and Flynn. Even "I've Got A Dream" helped us see the underlying motivations of our leads, while bringing comic relief in the form of ruffians singing and dancing about interior design. Great catching songs that make sense.
Confusing Background Characters
Olaf is full of dry, corny jokes, and although beloved, really doesn't add any significant traction in the film. Elsa's ability to 'create' life is never explained either, making him a real enigma. The rock-trolls are another out-of-place mess inserted in for marketing purposes undoubtedly. Sven is just plain awesome, so point to "Frozen" for him.
The fierce Maximus transcends most other Disney animal sidekicks. His gallantry, daring, and commitment to his role, supersedes even that of his captain. He even has depth, as shown as the movie develops.
"Frozen's" Princess Elsa seems more malevolent than even Hans, the so-called villain of the film. There are many times when you are scratching your head attempting to decipher just who to root against. At the beginning, there is even a moment where Hans smiles innocently at his horse when no one else is around, making his sudden turn all the more confusing: why even include that confusing piece?
Mother Gothel An Unforgettable Villain
Mother Gothel staged her role with dignity, and viewers saw her for her true wicked self. She achieved super villain status along with the likes of Maleficent and Cruella Deville before her. Her acts are unforgivable, manipulating her "hostage" to care for her under the guise of being a "loving" mother. If that weren't enough, she outright stabs Flynn! She is not afraid to get her hands dirty.
Down With Disney!
When Disney chose to provide a double dose of Princess, it looked as if we were in for a treat! Instead, we wound up with selfish Elsa, pushing her sister away and seeking isolation. Anna is a redeeming factor in her courageous pursuit of her sister, only to be pushed away again. In the whole story, their male counterparts are hardly seen as charming or endearing. Worst of all, "Frozen" mocks iconic Disney tropes (i.e. love at first sight) at every turn!
Disney Fairy Tale Legacy
"Tangled" helped to further Disney's legacy of princesses fairy tales. It offers the familiar notion that true love can exist, tangled up in the enchantment of a fairy tale. The main characters feed off of each other, learning lessons along the way, that the audience is able to share in.
Feminism To A Fault?
It's unfortunate that the females portrayed in "Frozen" were so overshadowing. The men were mere tag-a-long companions with little purpose at best. Kristoff and Anna lacked chemistry and magic. If not for sisterly love, Arendelle would have been doomed, teaching all little girls everywhere that men are not necessary in the end.
Rapunzel's role as a feminist was spot on. Rapunzel portrayed this quality from opening number to end credits. Flynn and Rapunzel were as involved as possible throughout the film. Their fate was intertwined utilizing one another and making up for each others weaknesses. Rapunzel helped show that women and men are on a level playing field, where "Frozen" set out to show that men are not really necessary.
Frozen has a distorted story-line.
The film has too many disconnected scenes, and it's difficult to understand everything in a single watch. Anna's story could have been expressed in a more exciting, engaging way, had they invested enough time in her role. She's clearly the most-liked role in "Frozen" as Elsa comes off outright callous for most of the movie.
Rapunzel Is A Princess To Take Home To Your Mother
Rapunzel transcends all Disney princesses for her bravery, intelligence, beauty, and humor. She's an unmatched favorite of all-time, admired by a horse, bar ruffians, and everybody she befriended.
Don't Take Our Word For It...
"Frozen" is not bad; not in the slightest. It is just time that "Tangled" got its due rather than being pushed into the shadows. If you haven't given it a chance lately, go home and watch "Tangled" tonight to see what we mean!