Remember the Tide Pod Challenge? The internet trend saw many, predominantly teens, posting videos of themselves consuming Proctor & Gamble's brand of laundry detergent pacs, which resulted in a meteoric rise of calls to poison control centers in early 2018. The challenge has since been washed away into infamy with many internet-fame-grubbing youngsters having learned their lesson.
However, the latest Tide-branded product suggests that the manufacturer may have not.
No, that is not a boxed alcoholic beverage. That is boxed laundry detergent.
The "Tide Eco-Box" is P&G's latest idea to push online sales. Not only does the design, which uses 60% less plastic than their usual 150-ounce bottles of detergent, promote a more ecologically friendly policy, it is also more fulfilling to shipping standards.
Despite its benefits, its boxed appearance and easy-pour spout is only reminding more people of Franzia.
One would assume that, after facing controversy resulting from people consuming their Pods, P&G would apply more critical thinking before releasing a product that resembles one that adults drink from. Perhaps producers and consumers alike still have a lot to learn.
On the other hand, the Tide Eco-Box might come in handy in the event of a spill at your next Franzia party.
What do you think? Is the Tide Eco-Box a convenient stroke of brilliance in ecologically friendly, mail-order-savvy progress? Or, are you already checking your teenagers to make sure they aren't "slapping the detergent bag"? Let us know in the comments below!